Marketing Strategy

15 October 8, 2023

CH3SS places a strong emphasis on effective marketing strategies to achieve widespread adoption and user engagement. In this section, we outline our comprehensive approach to marketing and user acquisition.

Target Audience

Identifying and understanding our target audience is the cornerstone of our marketing strategy. Our primary target audience includes:

  • Crypto Enthusiasts: Individuals already familiar with blockchain technology and cryptocurrencies, who are likely to appreciate the benefits of our web3 application.
  • Chess Players: Both casual and dedicated chess players who are interested in innovative gaming experiences and blockchain-based rewards.
  • Developers: The developer community is integral to our project’s success. We aim to engage developers interested in either contribute on chess or develop their own board games.

User Acquisition

After achieving a stable application, Q1 – 2024 would be the initial point for our User Acquisition campaigns that will continue through the next seasons. In this season, our main objective is to accelerate user acquisition within the Web3 enthusiast community, driving awareness of our Web3 chess product, and fostering engagement. Some of the ideas that mentioned here would be achieved during the next season.

Web3 Enthusiasts

There are multiple ways to reach out Web3 Enthusiasts and introduce our product.

  • Launching a social media campaign targeting Web3 communities to introduce our platform’s unique features and benefits.
  • Engagement with influential Web3 figures and communities to create buzz and garner attention.
  • Hosting a free Web3 chess tournament with NFT rewards to attract early adopters and incentivize user participation.
  • Publishing a series of blog posts and video content explaining the advantages of Web3 gaming in chess.
  • Collaborating with Web3 influencers to produce content highlighting the intersection of chess, NFTs, and decentralized technology.
  • Introducing our governance mechanism for token holders to influence platform decisions, attracting those interested in blockchain governance.

Chess Enthusiasts

To attract Chess Enthusiasts and online chess players, we will emphasize on promoting the beauty of the Chess game itself and also the advantages of the Web3 gaming platforms for them. To achieve that, we have several ideas, such as:

  • Concealing the intricacies of Web3 to offer chess players a seamless and enjoyable experience is our primary goal. To achieve this, we will introduce an email-based login system that shields users from the complexities of Web3.
  • Reaching out to chess forums, communities, and online chess platforms such as chess.com and lychess.com to introduce our Web3 chess product.
  • Collaborating with chess content creators and influencers to create awareness through dedicated chess-related content.
  • Launching a “CH3SS Masters Challenge” on our platform, inviting skilled players to showcase their talent and attract competitive chess enthusiasts.
  • Hosting a series of beginner-friendly chess tournaments with attractive prizes to encourage new players to join our platform.
  • Introducing our ranked matchmaking system for competitive online chess play, catering to seasoned players.
  • Establishing a dedicated chess community space within our platform for discussions, analysis, and sharing of chess strategies.
  • Partnering with chess organizations and clubs to co-host chess events and further engagement with the global chess community.

Branding and Messaging

Our brand identity is designed to convey trust, innovation, and user-centricity. Our messaging emphasizes the following key points:

  • Blockchain-Powered Gaming: Highlighting the advantages of decentralized and blockchain-based gaming, including ownership of in-game assets and transparency.
  • Rewards and Incentives: Emphasizing our native token and ecosystem rewards, showcasing how users can benefit from active participation.
  • Community Engagement: Promoting a strong sense of community and active user involvement in shaping the platform.

Social Media Presence

We maintain an active presence on key social media platforms, including:

  • Twitter: Regular updates on project developments, partnerships, and industry trends.
  • Medium: Publishing in-depth articles and project updates.
  • Telegram: Engaging with the community, answering questions, and providing timely support.

Community Engagement

Community engagement is vital for our project’s success. We actively involve our community through:

  • Online Forums: Hosting discussions on platforms like Discord and Reddit to foster interaction and gather feedback.
  • Feedback Mechanisms: Implementing mechanisms to collect and address user feedback and suggestions.

Metrics and Analytics

To measure the effectiveness of our marketing efforts, we employ key performance indicators (KPIs) such as user acquisition cost (CAC), conversion rates, engagement metrics, and token adoption rates. Regular data analysis guides our ongoing marketing strategy refinement.